Sin in Linen: sininlinen.com
Who are you and how would you describe what you do?
Hello! I am Sandy Glaze, Founder of Sin in Linen. I’ve created a lifestyle brand producing Home Décor textiles for the Bedroom, Bath and Kitchen. Our designs are inspired by counter culture, sexuality and rock and roll. Most of our designs are collaborations with artists whom I work with to bring creative ideas to life. Our fabrics are luxurious yet affordable, allowing our customers to find products that express their individual style in their homes.
How did you get started?
In 2004, I was looking for a comforter. I looked high and low in all the bedding stores. The offerings at that time were primarily beiges, florals and a style I call “goose with ribbon around it’s neck”. Country Living, you know? I wasn’t finding anything remotely close to match my personal style and I figured I wasn’t the only person of my demographic feeling the same way when looking for bedding. I figured that since the bedroom is where the magic happens, as they say, it should be a room decorated with passion. I saw it as a market gap I wanted to fill.
What do you like about what you do?
I love hearing customer’s stories about how Sin in Linen has filled a need in their home. And especially when a customer shares that a design has empowered them in some way. We support feminine empowerment and sexuality and encourage women to be tough and bold and girly if they choose. None of these are mutually exclusive.
On the mechanics of the business, I like that I can be creative and tend to the business side of my company. I like both right and left brain tasks and there’s always something to do with the designs, accounting, and marketing. I love it all!
What is most challenging about what you do?
The growing need for content for marketing is a challenge. I’m more introverted than you might guess so getting out there and sharing the gospel of Sin in Linen constantly can be a lot of work.
What education, schooling, or skills are needed to do this?
Though I went to college for art and engineering, most of the knowledge to run my business has been self-taught. I suppose a business degree would be helpful but there’s nothing like good old-fashion gumption to be an entrepreneur!
What advice would you offer someone considering this career?
For anyone considering starting their own business, I suggest what I did. The SBA (Small Business Administration) has courses online for writing a business plan and starting a business. I took these courses in person when I started and was assigned a mentor. Armed with enough knowledge to be dangerous I rolled up my sleeves and dove right in. As far as I can tell, that’s the best way to start and run a business.